Are You Marketing Differently for the Holidays?

wrapped books red bow

As authors, we spend a considerable amount of time promoting their books throughout the year. However, the holiday season presents a unique opportunity to get in front of new readers and draw them in with enticing deals.

Consider what key retailers offer their customers this time of year, such as:
• Gift certificates
• BOGO (Buy One, Get One)
• Loyalty or point programs
• Special shopping days for loyalty or point members
• Pop-up sales
• Free shipping

Can you use any of these strategies? By incorporating similar tactics into your holiday marketing campaign, you can get your share of the $14 million book sales market.

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