As authors, we spend a considerable amount of time promoting their books throughout the year. However, the holiday season presents a unique opportunity to get in front of new readers and draw them in with enticing deals.
Consider what key retailers offer their customers this time of year, such as:
• Gift certificates
• BOGO (Buy One, Get One)
• Loyalty or point programs
• Special shopping days for loyalty or point members
• Pop-up sales
• Free shipping
Can you use any of these strategies? By incorporating similar tactics into your holiday marketing campaign, you can get your share of the $14 million book sales market.
If you need more ideas, check here: bit.ly/BoostHolidaySales