Why Are You Publishing a Book?

You probably think this is a silly question. If you’ve taken the time to write and publish a book, you should at least know why you did it. And yet there are lots of authors who cannot answer this question without fumbling or trying to justify their efforts.

Here is a brief list from my key resource, 52 Reasons to Publish a Book, which I offer to blog subscribers. Feel free to subscribe to the blog to get the full list.

1. Fulfill your lifelong dream — For many people, publishing is a dream come true. Generally, getting started is the most challenging part.

2. Express your creativity — Sometimes blogs and articles don’t contain enough content to capture the full essence of who you are as an author. A book gives you more room to unleash your creativity.

3. Open new doors — Do you need to connect with a specific group of people? Your book can open doors and connect you with new markets, new groups and new individuals.

4. Attract more business — If you need more business one way to attract attention is through continuous book promotions. Make use of the ease and affordability of online promotions.

5. Tell it like only YOU can tell it — publishing isn’t just about you telling your story. It’s about you telling your story your way. Your topic may be covered by lots of other authors but only you can give it a distinct flair.

Fear Factor: Why You’re Afraid to Publish a Book

F-E-A-R. It’s a part of life – although it’s not the most encouraging part. Most people run from the things they fear while a few brave hearts run toward it.

This post won’t apply to everyone but it will apply to more people than you could imagine. The #1 reason you haven’t published a book may very well be because of FEAR.
Fear can be paralyzing. And for far too many people, it has become the hindrance to the next bestseller.
So what’s so fearful about publishing? Well, you might be afraid of:
  • Getting out there (you fear there’s too much competition)
  • Being compared with other authors
  • Your writing won’t be good enough
  • Getting started
  • Getting started but not finishing
  • Being ridiculed by family, friends or co-workers
  • Your lack of education
  • Not knowing where to start
  • Not being tech-savvy
  • Not finding support
These are just a few of the many fear factors  that may be holding up your bestseller. Over the next few weeks, we’ll discuss these debilitating factors and provide you with easy strategies for overcoming the “fear of trying.” Before you know it you’ll be on your way to a completed manuscript and the joy of publishing.
By the way, can you tell me what I’ve left off the list? Add it to the comments and we’ll try to include it in our future posts on the topic. If you’d like to guarantee that you won’t miss a post, subscribe to our blog here: bit.ly/52BP2016.

Looking into the Future

Woman looking through binoculars on tripod

It’s time… time for me to forge ahead and write a book with the support of a traditional publishing company. My summer has been scheduled to spend the next three months writing the proposal. I’m not afraid of the task at hand but I wonder (oh how I wonder) what the outcome will be.

I’m in the middle of my first book series, “Book-Possible.” It has four titles that I believe would be of great impact to first-time authors. They are:

  • Book 1Stop Waiting – Publish Now!
                   (Getting Your Book Out of Your Head and Into the World)

  • Book 2 – Jumpstart Your Author Platform:

                   (Shift from Unknown to Well-Known in Less than 60 Days)

  • Book 3 – Bulletproof Your First Launch

                  (And Every One That Follows)

  • Book 4 – Irresistible Blurbs and Brilliant Bios

                   (Taking Your Readers Beyond Cover Appeal)

That’s not all… there are several other books lurking in the background. I’ve often thought about throwing out the entire list but I can’t. I believe they need to be published and will continue to move in that direction, with or without an agent.

Which brings me back to the topic at hand. How is it that I want to move in this direction? This next book is one I believe will appeal to a much broader audience of first-time authors that I currently interact with. It’s a resource that will cover a number of key words and organizations relevant to the industry. It’s a resource I wish I had when I started several years ago and it can be updated for future authors.

© Copyright 2010 CorbisCorporation

I will be working with an agent-turned-author who now coaches up-and-comers like myself. We’ve gone over the requirements and I’m somewhat excited about it. However, it looks like more work than I ever thought could be put into a single book project. I’m told that both the book and I will change in the process (hopefully for the better).

The project begins with a book proposal and I’m committed to 90 days of instructions and writing. It will also mean that I’ll have to streamline some of my current activities and also take up some new ones.

Would you like to take this journey with me? This is an invitation to join me as I embark upon this great new adventure. I’ll keep you abreast of the developments (or the lack thereof) in real time. You’ll share the highs, lows and everything in between. And hopefully we’ll both learn a thing or two or three along the way.

I’ve never gone this way before and I hope my excitement and enthusiasm remain in tact. I’ll keep you posted on my activities and hope you’ll one day move in this direction (if desired). If nothing else, you should find ample encouragement to keep moving forward with your publishing projects.

In the next post I’ll let you in on more of the “why’s” of going in this direction. Until then, keep publishing.

First-Time Authors’ Lament


Publishing can be a tiresome journey, especially if you’re doing it alone. There are generally too many tasks and too little time to dedicate to the writing and publishing process.

Any number of activities and tasks are required prior to completing your book. From the outline to the blank page (even on a computer screen) to the finished product, it pays to have a partner to collaborate with.

This partner can be a single individual with whom you share concerns, offer guidance and provide support. Or it can be a group you join in your community or online. It doesn’t matter which group you join – what matters is that you aren’t in this by yourself.

In a recent “Pub Hub” call (a quarterly conversation between subscribers and myself), a profound question was asked by one of the callers. “What stumbling blocks did you encounter with your first book?” It didn’t take long for the responses to begin. Everyone who spoke said they hit several roadblocks along the road. Most were disheartened at the time it took to solve. They said the answers were simple yet costly in terms of time.

Here are a few of the issues which delayed their journeys:

  • When I began I didn’t have an outline for my book
  • I didn’t know where to get my book cover
  • I didn’t know hot to get reviews, nor did I know if they’d even make a difference
  • I wrestled with word count
  • I didn’t know how to price my book
  • I had no idea how to sell my book
  • I signed a contract with a subsidy publisher but I didn’t read the fine print

And on and on and on. These are all great comments which should be answered PRIOR to embarking upon a writing project. The problem they found was there was no single place to get all of the answers they needed. Or, at least they hadn’t found one.

The conversation ended in applause. They were grateful to have a chance to share and found comfort (in a strange way) in knowing others had shared in some their struggle. Without any prodding, they shared momentarily in a cooperative venture. Many acknowledged they were reluctant to share their dilemma prior to the call but learned the value of “the group.”

What about you? What resources have you discovered?

  • Do you have a writing buddy or group you can discuss concerns with?
  • Is there a writer’s group in your neighborhood you can join?
  • Have you discovered an online support group?
  • Have you considered launching a group yourself?

If not, consider subscribing to PUBLISH.NOW. It’s a community of writers and publishers who receive notices of blog posts, publishing resources, new product discounts, and much more. It’s only a click away and the relationship begins with a special report, “7 Mistakes First-Time Authors Make (But You Can Easily Avoid.)” Let’s connect at Book-Possible

By the way, what experiences can you add to our list? Post them here and check with us for responses from the group.

Publish Your Passion

writer quote

You’ve heard the expression, “Content is King?” It speaks of the flexibility of the content you create and the evergreen value it carries.

A key to creating great content is to write on topics you’re passionate about. This is where you begin your relationship with your audience.

Most authors know their readers and what subjects interests them. They want to build a connection with them, whether through social media or other outlets. Once connected, they leverage these connections to gather details on what new content is wanted. This is the key to crafting audience-responsive books.

How can you be certain your topic will appeal to your audience? The easiest way is to simply ask them. You can create a survey or poll or even a contest to gather information prior to embarking on your next project.

Consider these features for a survey:
1) Short and to the point
2) Completed within 2-5 questions
3) An incentive is offered (special report or an audio)
4) The findings are reported to all who participated. 

In addition to rapid responses, a short-term contest could also attract potential loyalists. As with surveys, keep the criteria short and pointed. Don’t offer discounts – they tend to not be viewed as valuable. Instead, offer something tangible but related to your writing topics.

You’ll want to check the contest rules for any social media sites you plan to use. Follow them to the letter. If you’re not sure, ask prior to your launch. You don’t want to be shut down in the middle of your activity.

Publishng your passion begins with easy data collection. It’s a task that is well worth the effort. It will help you stay on task with your writing and equip you for future projects.