Establish Your Authority As You Build Your Platform

How does an unknown author (especially a first-time author) establish their authority? I’m asked this question quite often by first-time authors. The simple answer is you’re probably already an authority on several topics. However, until you’re visible the world doesn’t know you exist.

When you’re just starting out you’ll want to make yourself as visible as possible. You’ll learn lots of ways to do this in the “Promotions 101” section of the book, Publish Your First Book NOW! The more visible you are, the easier it will be to win friends and influence buyers.

An author’s authority is based upon their credibility and expertise on a topic. The higher the level of knowledge you possess, the more you are recognized as an authority. Authority is tied into the reliability of information you possess. It also determines the amount of influence you have in any given arena.

You can increase your influence by any combination of the following:

  • Post articles regularly
  • Launch a blog, if appropriate for your title
  • Build your social media following
  • Schedule online events (teleseminars, webinars, etc.)
  • Look for speaking engagements, online and off
  • Consider adding YouTube
  • Grab attention with podcasting
  • Post your bio and/or blurb in appropriate places
  • Join online author groups

I could easily go on but you get the point. In the end, establishing yourself as an authority represents the trust people have in you. Trust is used to build and grow your book business. It becomes the core of your authority status.

When it comes to building your author’s platform, recognize that it’s going to take time. You can’t do it overnight and you shouldn’t try. Think of the tortoise and the hare. Slow and steady results in a winner. And that’s the model you’ll want to follow.

This excerpt is taken from “Publish Your First Book NOW! available at
Image by © Big Stock Photo.