Quite often my clients call to announce that they’ve completed their book and they’re now ready to market. Well, if you’ve been following my blog, you’ll know that they missed the initial marketing train 6 to 9 months ago.
By way of catching up, I offer them this Now & Later Promotionpromotions.
This promotion works quite well for most publishers. Authors like it because it gives them another viable excuse to contact the reader after the initial sale.
Readers like it because it gives them something to look forward to in the future. It comes in a variety of shades and colors and can be adapted to fit most book genres.
Here’s how it works.
Now: Offer your latest book
Later: Offer your reader a future product or service along with the purchase they are making now.
Be budget-sensitive and don’t offer anything that will hurt you financially Now: Offer your latest book
Later: Consider offering a discount on your next book
Now: Offer your most recent book
Later: Create a special report to support the topic of your book
Now: Make your latest book available
Later: Draft an Inside-Out article with an in-depth look at a character or two created just for your buyers.
Now: Promote your latest book
Later: Consider making an audio where you talk issues related to writing the book or explore your character development
Now: Offer your latest book with a twixt
Later: Offer a sneak peak of your next book – one or two chapters – whether or not it’s serialized
Now: Yeah! You’re promoting your new book!
Later: Create a special edition of your book that is not available to other readers
There should be enough ideas here to get you up and running. This is just a sampling of a chapter of the book, “Boost Your Holiday Book Sales.” Don’t let the title fool you – these strategies are good for almost any time of the year. Watch for a GREAT sale on it next month. And if you can’t wait, grab it today!