It’s October and the weather is still shifting. Halloween and Thanksgiving are drawing near and Christmas is on the horizon. Just look in the department stores. They’ve already started with holiday decorations in every nook and crevice. They know they can’t wait until December to start marketing. Why should you?
Plant Now, Reap Later
Success in holiday sales is all about strategic marketing. Your book doesn’t have to have a holiday theme. The key is to tie your book into the spirit of the season. This way, purchasing from you becomes a natural extension of buying for the holidays.
For maximum impact, your promotions should be targeted to fit into the peek holiday marketing calendar. The hot days are limited to 60, with the season running between November 15 and January 15. This gives you time to create a Before and After campaign to keep your books moving. Those in the know will plan to cash in (pun intended) on these key marketing days.
Follow the Leaders
Authors spend a considerable amount of time promoting their books throughout the year. However, the holiday season presents a unique opportunity to get in front of new readers and draw them in with enticing deals.
Consider what key retailers offer their customers this time of year, such as:
- Gift certificates
- BOGO (Buy One, Get One)
- Loyalty or point programs
- Special shopping days for loyalty or point members
- Pop-up sales
- Free shipping
- Gift wrapping
By incorporating similar tactics into your holiday marketing campaign, you can get your share of the $14 million book sales market. Get started today — you’ve got nothing to lose and everything to gain.
Budget for Success
Just like your regular book promotions, your holiday budget should be a realistic one. This will help you better determine which paid resources are essential and which ones can be eliminated.
When possible, look for low-cost to no-cost marketing tactics. However, remember that you will need to make a monetary investment to run a successful marketing campaign. In addition, what you get out of your promotion will be largely determined by what you put into it. This includes both time and finances.
Here are some factors to consider for your budget:
- Make a list of your best promotional efforts and the related costs
- Consider adding promotions that are low-cost, no-cost, partnerships, social media, social media ads, special local events and other related activities
- If applicable, make a list of e-book sites that are free or low-cost and note the required lead times
- Consider hiring a virtual assistant to help you if your tasks tend to overlap
- Create special promotions that you only offer for the holiday season
- Don’t limit yourself to any one venue – mix online and offline tacticS
The time and effort you invest TODAY can guarantee a SUCCESSFUL holiday selling season. Don’t put off until tomorrow what you can do today.
If you’re ready to get started, here’s a great starting place. Get a copy of Boost Your Holiday Book Sales for only $.99 during the month of October.