Welcome Back to our 5-day challenge. We’re at the end of our journey and it’s been great! Todays session of “It’s Never Too Early to Promote Your Book (The Early Bird Gets the Reader)” is Early Bird 5 — Boost Engagement With Canva Graphics.
In our last session we explored how to grow your readership using free content. I hope you got some good tips from that session.
We saved this session for last because we wanted to go out on a high note and this session is lots of fun!
If you’ve not used the services of Canva, you’re in for a treat! Canva (found at canva.com) is a drag and drop graphic and content designer that’s used to create online content.
Canva bills itself as “Amazingly Simple Graphic Design Software.” It offers pre-sized social media images and header templates with easy-to-use functionality. You can create a variety of engaging resources such as Quotes | Documents | E-book covers | Infographics | Instagram and Pinterest | Graphics | Facebook banners | Presentations | Invitations | …and much more.
So what’s the big deal about using Canva? It’s due to the VISUAL CULTURE of today’s society. As demonstrated by viral posts, a picture can sometimes be worth thousands of views (and thousands of dollars!). Therefore, images are extremely important to your book marketing.
Communicating does no good if it’s not remembered by your audience. Today, it’s easy for information to get lost in the shuffle or ignored if it’s not in a digestible format. When you integrate visual content into your marketing, you can influence how much your audience absorbs and remembers.
Here are some facts about the effects of using images in online marketing:
- Articles with images in them generate 94% more total views than without images
- Adding a photo and a video to a press release increases views by over 45%
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
- In an online store, customers think that the quality of a products image is 63% more important than product-specific information
- Engagement rate on Facebook for photos results in a 37% higher level of engagement over text-based posts
The above reasons should be more than sufficient to stir up an interest in Canva. Oh, by the way, this resource is basically FREE. There are some paid features to it but the free source works well for most people. Be sure to watch the videos listed in todays’ worksheets for tutorials on Canva.
So how can you adapt to today’s image-centric culture? If you have an online store (and if you don’t, you should) you need to include high definition images to drive higher engagement and sales.
Go to this link (Canva.com) to learn how to use Canva to build your tribe, promote your book and launch a steady stream of book sales.