Welcome Back to our 5-Day Visibility Challenge, “It’s Never Too Early to Promote Your Book.” Today’s session is Early Bird 1 — Author Visibility 101.
It’s my hope that you were able to complete the Early Bird Worksheet from the previous session (and that you learned something from it). Let’s move on to today’s exciting content.
In the Introduction I mentioned that the best time to begin your book promotion was yesterday. Today we’ll explore this concept in detail, with a focus on promoting your book from the moment you decide to publish it.
If You Don’t Tell It, You Can’t Sell It!
Ideally, the best time to promote your book is before you write it. This doesn’t mean that you’re without a plan — in fact, it’s just the opposite. You should plan every stage of development of your book — before, during and after publication.
Let’s say that you decide to write a book and you expect to complete it in 10 months. Your marketing should begin in your research phase, 6-8 months prior to starting the first draft. Your plan might look something like this:
Step 1) take note of the people you meet during the research phase
Step 2) categorize them as possible supporters or reviewers
Step 3) highlight those who are enthusiastic about your project
Step 4) keep in touch with these acquaintances via email or social media connection
Step 5) keep them apprised of your book’s development or significant milestones such as special endorsements, the completion of the manuscript or signing a book contract
Step 6) when your book is launched, these contacts should be your first supporters
More precisely, here’s a breakdown of three scenarios to consider for this pre-publication phase:
First — When You decide to publish a book — that is, once you have a title or a sentence on a page — you can begin with both word of mouth marketing and e-mail signature marketing, with a listing such as “author of the upcoming…” then add the title of your book.
Second — When the cover artwork is completed, you’re ready to promote. Once you have the title of your book, getting the cover designed should be high on your list of priorities. A graphic will greatly enhance your ability to promote your book, whether it’s finished or not.
Third — Promote your book when it’s partially completed. Send a partial copy of your book with the full table of contents to influential bloggers or other professionals to seek a testimonial. When your book is completed, contact them again to get permission to use the testimonial as a review for your book.
These are the top 3 ways to promote your book early in the book writing process. We’ll delve into some other strategies in more detail in the coming weeks.
That’s all for today. Please note that today’s Early Bird Worksheets are available from this page.
In our next session, we’ll discuss the steps you need to take to establish your platform. We’ll talk soon.
Photo/Books in bookstore — Image from Morgue Files
Photo/Glasses on a stack of books — Image by © 13/Jorg Greuel/Ocean/Corbis