Jingle Sales: 5 Ways to Boost Your Holiday Book Sales

Holiday book marketing is in full swing. With only six weeks remaining before the big day, authors are as busy as beavers. Between blogs, special promotions, and ad campaigns, you’re bound to get a bit burned out. Yet market you must.

You don’t want to be left out of the buying loop when people are making their buying decisions. If you haven’t started, stop reading and run over to my site to get your holiday marketing resource (http://bit.ly/HMMagic — you can finish reading this article while it downloads).

jingle bells

Think about your book offer and how you can make it special for the holidays. It’s possible that your book may not fit into the general holiday theme (think sci fi or history titles). Even if you dress it up (gift wrapping), the title could still be a turn off. Don’t despair. You can still present your books in such a way that they leverage the holiday season and capture the sales you desire.

Here are five out-of-the-box marketing ideas to make sure you get your share of the holiday “jingle.”

  1. Instead of just offering a book to purchase, offer to donate the book to the receiver’s local library in their name – have a customized name plate ready to add to the inside cover (or ask the library if they have one for such an occasion). Note: Be sure you have pre-arranged this tactic with the local library in your area.
  2. Highlight a particular chapter of your book and print it out on a decorative page for your readers to enjoy. Leave off a bit of information to create a cliffhanger. Place this chapter on display or set it as a download on a special web page. You can expect sales to increase just because you have spotlighted a chapter of the book, even though it may not be discounted.
  3. If your book is food related, partner with local restaurants to offer your book as a special gift from them, or as a last-minute gift for someone on their list. Your book can be paired with a gift card from the restaurant or a movie card plus your book. Lots of combinations are available – just explore!
  4. Share short blurbs of your book via YouTube – use your chapter titles but DO NOT offer a sales pitch in the video, only the link in your signature line.
  5. Create a Crunch Time Sale beginning 5-8 days before Christmas. Start with reduced prices and raise them each day until the last shipping day available. Stress the next-day price change to provoke buying now rather than later.

Whew! I’m done! This should be more than enough to get started. If you need more ideas, be sure to use the link below to get the full benefit of holiday marketing. And keep those smiles (and sales) coming. HOLIDAY MARKETING MAGIC http://bit.ly/HMMagic

Tis the Season for Mega Book Sales

book tree

Christmas — it only comes once a year. And regardless of your feelings about this holiday, rest assured that sales will boom. Why should booksellers miss out on these sales? This year, plan to get in on the spirit of the season by offering holiday specials for book lovers everywhere.

There are only a few weeks left in the year. Fortunately for you, there’s still time to create your holiday marketing plan. The holiday book sales calendar runs from November 15 to January 15. Those in the know will plan to cash in (pun intended) on these key marketing days.

Self-published authors spend a considerable amount of time promoting their books throughout the year. However, the holiday season presents a unique opportunity to get in front of new readers and draw them in with enticing deals.

Start by looking at what key retailers offer their customers this time of year, such as:

  • Gift certificates
  • BOGO (Buy One, Get One)
  • Loyalty or point programs
  • Special shopping days for loyalty or point members
  • Pop-up sales
  • Free shipping

By incorporating some of these tactics into your holiday marketing, you can get your share of the $14 million book sales market. Get started today — you’ve got nothing to lose and everything to gain.

Note: This content is presented in my upcoming book, “Boost Your Holiday Book Sales: 30 Practical Promotions You Can Bank On.” Watch for the launch on November 16. Subscribe to our blog, Final.Draft, to get the special subscriber offer.