Holiday book marketing is in full swing. With only six weeks remaining before the big day, authors are as busy as beavers. Between blogs, special promotions, and ad campaigns, you’re bound to get a bit burned out. Yet market you must.
You don’t want to be left out of the buying loop when people are making their buying decisions. If you haven’t started, stop reading and run over to my site to get your holiday marketing resource (http://bit.ly/HMMagic — you can finish reading this article while it downloads).
Think about your book offer and how you can make it special for the holidays. It’s possible that your book may not fit into the general holiday theme (think sci fi or history titles). Even if you dress it up (gift wrapping), the title could still be a turn off. Don’t despair. You can still present your books in such a way that they leverage the holiday season and capture the sales you desire.
Here are five out-of-the-box marketing ideas to make sure you get your share of the holiday “jingle.”
- Instead of just offering a book to purchase, offer to donate the book to the receiver’s local library in their name – have a customized name plate ready to add to the inside cover (or ask the library if they have one for such an occasion). Note: Be sure you have pre-arranged this tactic with the local library in your area.
- Highlight a particular chapter of your book and print it out on a decorative page for your readers to enjoy. Leave off a bit of information to create a cliffhanger. Place this chapter on display or set it as a download on a special web page. You can expect sales to increase just because you have spotlighted a chapter of the book, even though it may not be discounted.
- If your book is food related, partner with local restaurants to offer your book as a special gift from them, or as a last-minute gift for someone on their list. Your book can be paired with a gift card from the restaurant or a movie card plus your book. Lots of combinations are available – just explore!
- Share short blurbs of your book via YouTube – use your chapter titles but DO NOT offer a sales pitch in the video, only the link in your signature line.
- Create a Crunch Time Sale beginning 5-8 days before Christmas. Start with reduced prices and raise them each day until the last shipping day available. Stress the next-day price change to provoke buying now rather than later.
Whew! I’m done! This should be more than enough to get started. If you need more ideas, be sure to use the link below to get the full benefit of holiday marketing. And keep those smiles (and sales) coming. HOLIDAY MARKETING MAGIC – http://bit.ly/HMMagic