Christmas — it only comes once a year. And regardless of your feelings about this holiday, rest assured that sales will boom. Why should booksellers miss out on these sales? This year, plan to get in on the spirit of the season by offering holiday specials for book lovers everywhere.
There are only a few weeks left in the year. Fortunately for you, there’s still time to create your holiday marketing plan. The holiday book sales calendar runs from November 15 to January 15. Those in the know will plan to cash in (pun intended) on these key marketing days.
Self-published authors spend a considerable amount of time promoting their books throughout the year. However, the holiday season presents a unique opportunity to get in front of new readers and draw them in with enticing deals.
Start by looking at what key retailers offer their customers this time of year, such as:
- Gift certificates
- BOGO (Buy One, Get One)
- Loyalty or point programs
- Special shopping days for loyalty or point members
- Pop-up sales
- Free shipping
By incorporating some of these tactics into your holiday marketing, you can get your share of the $14 million book sales market. Get started today — you’ve got nothing to lose and everything to gain.
Note: This content is presented in my upcoming book, “Boost Your Holiday Book Sales: 30 Practical Promotions You Can Bank On.” Watch for the launch on November 16. Subscribe to our blog, “Final.Draft,“ to get the special subscriber offer.