Everyone wants to get noticed. It ‘s a way of life these days. From the ever popular “Tweet” to “Periscope,” we can’t get enough of seeing or hearing ourselves. And we’ve convinced the world (for the most part) that they, too, should get in on the action. When it comes to book marketing, it’s not always fun and games. Yet it’s a requirement that we constantly communicate with our reader communities.
Many authors engage in posting on blogs or sending out other info in the hope of getting noticed. These tactics are designed to capture attention (and wallets). To be honest, the underlying motive for this post is to capture the attention of new readers and provide content for established readers.
We have learned (sometimes at an embarrassing cost) to avoid the infamous “BUY MY BOOK!” e-mails and posts. We’ve learned that spamming our e-mail contacts repels buyers rather than attract them. Yet it’s necessary to make such a request from time to time. This begs the question, “How do I maintain a balance between telling and selling?” Read on for some insightful answers.
FIRST THINGS FIRST
So exactly how do you get noticed? Before we delve any deeper on the topic, let’s make sure we’re on the same page. Marketing and promoting your book really isn’t the same thing as selling it. To sell your book, you must first find the people who want it. So asking everyone you meet to buy your book is a waste of your time, and theirs. A change in mindset can easily remedy this faux pas.
Marketing involves providing samples for your potential buyers to enjoy. It’s one of the easiest ways for an author to get noticed. The “try-before-you-buy” tactic is a tried and true winner. When done properly, your sample will easily convert a looker to a liker and then on to a buyer. Marketing creates the blueprint for them to follow.
By offering a taste of what is to come, you build loyalty with the audience. If they value what you offer, they will take the next steps and not only buy, but become repeat buyers.
Use Your A-B-Cs